Two major women’s health organizations, Susan G. Komen for the Cure and Planned Parenthood, battled for women’s respect and donations. Two days later the dust is settling and we’re left to wonder what we should take away from the tangle? Was it about fundraising? Women’s health? Politics? I suggest it is about stigma, specifically abortion stigma that has been deliberately attached to a beloved national institution and household name, Planned Parenthood.