Safe abortion campaign airs on radio and television in India

Thursday, January 8, 2015

Indian Family

Abortion is legal in India yet despite that, one woman in India dies due to abortion-related complications every two hours. To raise awareness, the government of India has launched India’s first ever mass media campaign on making abortion safer; now live on close to 30 popular news and entertainment television channels and several radio stations across the country. The media campaign is part of a broad initiative to ensure access to safe and legal abortion in India.

For viewers who don’t speak Hindi, the story revolves around a couple that has had a safe and early legal abortion the day before. They assure a concerned relative (sister-in-law) that they followed the advice of a health provider, sought the abortion in an approved clinic and were home in a few hours—with little pain, the woman adds. Another woman (mother-in-law) approvingly says they made a timely decision and went to right place; thus normalizing abortion in the context of family structures in India by projecting it as a topic of conversation that does not require secrecy.